veliseraptor:

maplehoofs:

tastefullyoffensive:

(via simonlauchlan)

I don’t understand this weird new trend where we all pretend we just figured out corporate social media is an advertising tool. Like we’ve been lied to or something, and believed Denny’s started a tumblr just to hang out with us. It’s truly bizarre. And then the other half of the trend, where we just sort of yell at or try to mock the social media accounts as an anti-capitalist statement is just as weird but for a different reason… These accounts obviously aren’t run by like, the CEOs of the company. The only people seeing these ‘sick burns’ are the social media staff, who have nothing to do with all the unsavory shit we all despise about corporations. They’re probably underpaid, and their literally job is just “Hey make a funny informal ad” or “Hey interact with human beings”. It’s the online equivalent of doing this shit to cashiers at stores. Can you imagine that? Some cashier is like “Have a nice day” and someone responds “Your false corporate kindness is TRANSPARENT” and then screenshots it to brag about it later? It’s really super weird. 

These accounts obviously aren’t run by like, the CEOs of the company. The only people seeing these ‘sick burns’ are the social media staff, who have nothing to do with all the unsavory shit we all despise about corporations. They’re probably underpaid, and their literally job is just “Hey make a funny informal ad” or “Hey interact with human beings”. 

thank you.

as someone who works in social media marketing, this drives me nuts because no, we have very little control over how the social media strategy works, the job tends to be pretty low pay, and it’s overwhelmingly 20-something-year-old women because the lower status marketing jobs? go to women.

so like, the only person you’re touching with this snarky bullshit is that person. the corporate part of the chain isn’t going to give a damn and probably will never even notice. 

so just like. remember that while yeah, that social media account is part of a corporation and not your best friend – it is being run by a human being, and one who doesn’t have a whole lot of control or power in that corporate food chain.